What is the purpose of Programmatic Guaranteed in DV360?

What is the purpose of Programmatic Guaranteed in DV360?

• A. To allow for manual negotiation of ad prices
• B. To automate the purchase of guaranteed inventory at an agreed price
• C. To maximize ad views without budget restrictions
• D. To test the effectiveness of ads in real-time

Answer: (B)

The purpose of Programmatic Guaranteed in DV360 is to automate the purchase of guaranteed inventory at an agreed price. In this model, advertisers and publishers agree on specific terms, such as the price and inventory, in advance, which allows for a more streamlined buying process. This contrasts with traditional methods that may involve extensive manual negotiations. By automating these transactions, DV360 facilitates a more efficient marketplace for both parties, ensuring that advertisers can secure the exact inventory they need at predetermined costs, while publishers can ensure that their inventory is sold out effectively. This approach reduces uncertainties and allows for better planning and forecasting for future campaigns.

The purpose of Programmatic Guaranteed in DV360 is to automate the purchase of guaranteed inventory at an agreed price. In this model, advertisers and publishers agree on specific terms, such as the price and inventory, in advance, which allows for a more streamlined buying process. This contrasts with traditional methods that may involve extensive manual negotiations. By automating these transactions, DV360 facilitates a more efficient marketplace for both parties, ensuring that advertisers can secure the exact inventory they need at predetermined costs, while publishers can ensure that their inventory is sold out effectively. This approach reduces uncertainties and allows for better planning and forecasting for future campaigns.