Display & Video 360 (DV360) Certification 2025 – 400 Free Practice Questions to Pass the Exam

Ahead pacing in advertising spend refers to a strategy where the campaign is designed to spend more than the average anticipated budget over a specific time frame. This means that if the expected daily spend is, for example, $100, ahead pacing would involve spending 120% of that, or $120, each day. The goal of ahead pacing is often to accelerate campaign performance and generate more immediate engagement or results, especially if the campaign is time-sensitive or if there are opportunities that warrant increased visibility.

When running a campaign with ahead pacing, advertisers can capitalize on shifts in market conditions or audience behavior that suggest a proactive investment will yield better returns. This approach can be particularly useful when there is a need to catch up on impressions or clicks if the campaign has been underperforming relative to expectations. In contrast, other pacing strategies like even pacing or behind pacing focus on spending closer to the expected or reduced amounts, which may not take advantage of immediate opportunities.